There are many different and often contradictory views and perceptions of the qualities that make for good Web site design. One also has to take into account current trends and popular styles in modern design, which can differ according to personal preferences.

Despite these variables there are some central characteristics of good site design that have emerged in the last few years, and which are generally perceived by pundits as being core features of good design. While design and creative layout remains an area dictated by personal taste and perception it is important to be aware of generally accepted characteristics in order to assess the comparative visual creativity of one’s own Web site.
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